Drop Cards are one of my favorite little techniques for offline marketing.

If you have a business card, even with a catchy slogan, and you leave them laying around, people identify them as ‘business cards’ which is one step away from ‘trash’.

Drop Cards are printed to look like a folded bill ($20, $100, whatever). You fold it, and leave it around (there are tons of videos of people doing so – in the pockets of clothing, etc.) to be found.  When opened, the back-side has your blurb and website/phone number.

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