Consider this – before the Internet, cell phones, facebook, G+, and all the other ‘systems’ people try to sell you – how did network marketers succeed?
They used Tools!
Audio Cassette, VHS Tapes (if you’re old enough to remember those), DVD’s, CD’s, and so on!
Because there’s a big ‘secret’ you may not have heard yet (okay, there really are no ‘secrets’, just stuff you don’t know yet).
What is it…..
You job is not to Recruit!
Before you jump all over me “Hold on there, Jon! You’ve said we have 2 jobs – introduce people to the products and introduce people to the income opportunity”.
That’s right. Note I said “Introduce”.
But not ‘sell’. Not ‘recruit’ right there on the spot. That’s where tools come in!
Your #1 job is to grab people’s interest, get them curious to find out more.
Then, you turn them over to Tools which do the ‘heavy lifting’, the selling for you.
Get with your upline – those tools may be a website, may be an audio cd (my personal favs), may be a dvd.
But, if you’ve been trying to recruit people directly, stop. Use tools more.
And here’s the biggest reason why!
If you’re an expert recruiter, great at presenting, and can sponsor someone with a napkin and a pen – great. You’re a superstar!
But success in MLM doesn’t come from sponsoring as many as you can!
Success comes from DUPLICATION!
Having simple scripts, actions, and tools your downlines can use – because you’re probably not finding pure super-stars that can jump in and present perfectly from Day #1.
And if you are showing them the products and opportunity perfectly and compellingly – you know what they’re thinking?
“This sounds great, but I can’t do this.”
And THAT is the last thing you want them thinking!
If, however, you hand them a cd to listen to after a brief introduction – they’ll get interested and think “hmmm, and I could hand out cd’s to people….”
See? That is the value of Tools in your MLM business!
Easy to Duplicate.
A ‘system’ anyone can do!